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ISBN-13 9781285290454ISBN-10 1285290453
ISBN-10 1285057139ISBN-13 9781285057132
Author(s): Fisk/Grove/John
Publisher: Cengage Learning
Copyright year: © 2014 Pages: 288

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

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