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ISBN-10 1256896764ISBN-13 9781256896760
Author(s): Roger A. Kerin; Robert A. Peterson
Publisher: Pearson Custom Publishing
Copyright year: © 2013 Pages: 744

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. 

This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.