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eText: 
ISBN-10 1452255806ISBN-13 9781452255804
Print: 
ISBN-10 1-4129-9593-0ISBN-13 9781412995931
Author(s): Martin J. Gannon; Rajnandini Pillai
Publisher: SAGE Publications, Inc
Copyright year: © 2013 Pages: 680
Description

In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.

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